The 20-year-old singer songwriter has teamed up with clothing store Hollister – which is a division of Abercrombie & Fitch Co. – to release a 13-piece collection which will make its debut in stores and online this week, after first being teased at the Teen Choice Awards last month.
In a press release, Khalid said of the range: “I am so excited to finally reveal my product collaboration with Hollister. It’s been a great experience getting to work with the design team there. Throughout the process, we realised we shared similar ideas and the same overall vision for how the collection would look, so that made it easy and fun. The best part, though, will be to see fans wearing the pieces, styled in their own way.”
The ‘Young Dumb & Broke’ singer worked closely with the Hollister design team on the line, which is heavily influenced by the music and style of the 90s.
Items in the collection include fleece hoodies, long- and short-sleeved jersey tops, jackets and nylon pants.
The range will also feature a dual branded logo, and a graphic that was inspired by Khalid’s quote: “There’s no risk in chasing your dreams.”
According to WWD.com, the collection will have two separate drops – one for fall, which is the one launching this week, and another for holiday.
Kristin Scott, brand president for Hollister, said: “The Khalid for Hollister collection is an assortment that we think all our customers will love, and a campaign that will generate positive conversation among our core demographic.”
The partnership was first revealed at the Teen Choice Awards, when Khalid’s dancers performed wearing items from the collection.